Ever since my early days in primary school, when I first grasped a pen with purpose, I've been juggling with words and ideas. They've taken the form of scenes in my short stories, reimagined scripts from films or books that stirred me so deeply I had to rewrite them with a bit of myself woven in, verses of poetry, and reflections on what might seem mundane to others but not to a writer's mind. We writers have what I like to call a superpower— a knack for chasing after words to uncover the undiscovered.
With copywriting, my musings leap off the page to become more than just ink on paper—they transform into films, music, and messages that grab the audience's attention. Copywriting opens up a world where I collaborate with global talents, whose stories, standards, and tough love are the indispensable ingredients to craft advertising products that more often than not, fill us with tremendous pride.
